The one-page breakdown

The cost of slow lead response

Every hour a new enquiry waits, it cools, and someone else replies first. Here is what that silence is worth, with the numbers behind it.

The first business to reply usually wins the deal.

It is true, it is measurable, and almost nobody acts on it. The evidence is not subtle.

// The evidence
7x

more likely to have a real conversation with a decision maker if you reply within an hour, versus waiting just one hour longer.

SourceHarvard Business Review, "The Short Life of Online Sales Leads," 2011.
21x

drop in the odds of qualifying a lead when you reply in 30 minutes instead of 5 minutes.

SourceLead Response Management Study, Dr James Oldroyd, Kellogg School of Management.
42 hrs

is the average time a business takes to respond to a new online enquiry. Your job is to beat 8 seconds.

SourceHarvard Business Review, "The Short Life of Online Sales Leads," 2011.
// What it costs, worked example

A business taking 60 enquiries a month at an average customer value of £3,000, closing 1 in 4 of the leads it actually reaches.

Reply in seconds
You catch almost everyone
Leads that slip away5%
Lost leads per month3
Revenue at risk / month£2,250
Reply in a few hours
Most of them are gone
Leads that slip away40%
Lost leads per month24
Revenue at risk / month£18,000
The gap between fast and slow
£15,750 / month
That is nearly £189,000 a year, on leads you have already paid to generate. Not a volume problem. A speed problem.

Change the inputs and the gap holds. The slower you reply, the more it costs. Slow is never cheaper.

The fix is speed, not more leads

Speed to Lead contacts every new enquiry by SMS, WhatsApp and email within 8 seconds. Around the clock. With no extra staff and no change to how you work. Leads come in, get answered instantly, you just take the warm calls.

See your own number

The figures above are illustrative. Get the real cost for your business in sixty seconds, or watch the system handle a live test lead.

Get my grade in 60 seconds Book a 10-minute live test
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